A bit about us

A family company, made by owners who love their animals

We're very much a family company. What began with one itchy horse and a homemade lotion has grown into the Biteback range, still made by hand at our own premises in rural Wiltshire.

Biteback founders Fiona and Danielle standing in front of a brick wall

How it began

Kath created our first equine product, Sweet Relief Lotion, back in 2008 after she realised one of her homebred youngsters reacted badly to midge bites. Seeing great results with the lotion, she launched it on the market in 2010, shortly followed by a cream version.

The rest of the Biteback range has followed from there, with everything made at our own premises in rural Wiltshire. These days, the company is run by daughters Fiona and Danielle. We all love our animals and they are at the heart of what we do.

Our mission

Our products work quickly and well on a variety of skin conditions, bringing relief (often instant!) to both animals and their owners.

Our mission is to offer this peace of mind to owners across the world. Why not let us take care of the skin challenges, letting you relax and enjoy the ride.

Our philosophy

Every ingredient counts

We use traditional, safe, proven ingredients. We prefer them to be natural, but ultimately they have to work and have an impeccable safety record. Each ingredient has a clear role, and we do not include any unnecessary fillers.

Informed decisions

We are transparent about the ingredients we use, so that you know exactly what you're applying.

Continuous improvement

We apply a programme of continuous improvement to our products, tweaking existing formulations and introducing new ones, to make absolutely sure they remain the best on the market.

Customer care

Our customer care is second to none. As a small company, we can offer personalised advice on which products are most suitable for your situation, and after-sales support on how to apply them to achieve the best results.

Our journey

  1. 2008

    Kath creates our first equine product, Sweet Relief Lotion, after one of her homebred youngsters reacts badly to midge bites.

  2. 2010

    Seeing great results with the lotion, Kath launches it on the market, shortly followed by a cream version.

  3. Since then

    The rest of the Biteback range has followed, with everything made at our own premises in rural Wiltshire.

  4. Today

    The company is run by daughters Fiona and Danielle, with our animals still at the heart of everything we do.

Questions about our range or your animal?

We're owners too, and we're always happy to help you find the right product.