Our Sweet Relief range was founded in 2010 and is still going strong for a simple reason: the products work. We use traditional, safe ingredients that have been proven to prevent midge bites and soothe an itch, year after year.
The Sweet Relief range encompasses: the green label products which are primarily used on intact skin for prevention (and then maintenance through the season); the Silver lotion and cream, designed for sensitive skin that's already been rubbed, leading to abrasions. The sun cream will soothe an itch while protecting from UV, while the shampoo will very gently remove physical irritants and product build-up.
Practical customer support is at the heart of what we do. Get in touch to discuss your situation and we'll provide the tools you need for the job.
How Sweet Relief Helped Des Cope With Midge Season
Customer Case Study
"The joy for me was Biteback worked and it worked first time."
Des has always been particularly sensitive to midges and their bites, with his resulting behaviour including itching, rubbing, and even chewing at his skin.
His owner, Bev, describes him as a "tasty boy" for midges, with his legs being a particular targeting and requiring intensive protection, including dressings and fly boots.
But in 2025 his owner, Bev, decided to see whether Sweet Relief could make a difference to his comfort and ease of management.
We're a family company based in rural Wiltshire. An all-female team, our combined experience incorporates biochemistry, psychology, business management and marketing.
Our products work quickly and well on a variety of skin conditions, bringing relief (often instant) to both horses and their owners.
Our ultimate mission is to bring this peace of mind to owners across the world...why not let us take care of the skin challenges, enabling you to relax and enjoy the ride.
Fiona and Danielle
What Our Customers Are Saying
A great company and products
“A life saver during both summer and winter for skin disruptions and sores.”
Jane W. 2025
It actually works!
"I have used most combinations of rug and products but this is by far the best in my situation. This year you wouldn't even know she has S.I.”
Sue B. 2025
Biteback have excellent products
“Biteback have excellent products, very quick delivery and great service. I use a variety of products and they're all worth every penny, can't recommend enough.”
Holly S. 2025
Contact Info
Contact Information
Fiona and Lucinda are ready to support you on email, Whatsapp or phone.
